Questions.
Mini-challenges, Arctic to Baltic and the documentary. Anything else, write to thenordicchallenge@gmail.com.
Mini-challenges
What is a mini-challenge?
A public session in the city with Florian. One discipline, one starting point, and anyone who wants to move. This autumn: a bike week on stationary bikes, a run week, an 8-hour swim and a roller-ski week, all in Gothenburg. From November, the Flora Running Club meets every first Wednesday of the month.
Who can join?
Everyone. There is no level required and nobody checks your pace. The project is made for people who have every reason not to move.
Is it free?
Yes. Every mini-challenge is free.
Do I need equipment?
No. For the bike week, stationary bikes are provided. For everything else, come dressed to move.
Where do they start?
The bike week takes place at Hotel Flora in Gothenburg. For the others, the exact starting point is announced shortly before each challenge, and people who sign up hear it first, by email.
Do I have to sign up?
No, you can simply show up. Signing up is the easiest way to get the starting point in time.
How long do I have to stay?
As long as you want. A single stretch counts.
What if it rains?
Either we move the date, or we go ahead if the place allows it. People who signed up are told first.
Arctic to Baltic
What is Arctic to Baltic?
A relay across Sweden in early June 2027. Four people, one sport each (running, cycling, swimming, roller-ski), 2,400 km non-stop in 7 days, from Treriksröset to Smygehuk. The terrain picks the sport. It has never been done before.
Who are the four?
Florian, and three people not chosen yet: two women and one man. Not four athletes, four people. We are looking for people who never took the time to move, or never found the reason to. If you already train, the door is open too.
How do I apply?
Applications are open on the Arctic to Baltic page, until 31 December 2026. Pick your sport, tell us how much you move today and, in a few lines, why you. We read every application and answer ourselves, as we go. This is a first step: if it fits, we come back to you with a longer questionnaire.
How was What Moves Us?
In summer 2026, Florian became the first person on record to cross Sweden by swimming, cycling and running: 1,448 km in 40 days, with 240 km of swimming, 695 km of cycling and 513 km of running. SVT, Göteborgs-Posten, Hallands Nyheter and Sveriges Radio covered it, and eight brands supported it.
Can my company get involved?
Yes. See the partner categories, or write to thenordicchallenge@gmail.com.
Documentary
When and where is the screening?
Thursday 22 October 2026 at Hotel Flora in Gothenburg. Doors open at 17:30 and the showing starts at 18:00.
What happens that evening?
A public showing of the What Moves Us documentary, followed by a live Q&A and a word from our partners.
How do I get a seat?
Seats are limited. Leave your details, up to four seats, and we send you a reminder before the evening.